A community of bold thinkers. An experience built to match.
Industry
Higher Education
Client
Rice University
Role & Responsibilities
Art Direction Creative Concept Digital Virtual Experience
Collaborators
Rob Lassard - Web Development Stuart Holmes - Illustration
The Mission
Rice University needed to elevate its appeal among top-performing students by highlighting the unique connection between its world-class academics and the vibrant city of Houston. We created an immersive virtual experience that captured Rice's unconventional spirit, positioning the university and its home city as a destination unlike any other.
The Hook
When prospective students couldn't visit campus in person, the virtual experience needed to capture what makes Rice unique. We created an interest-driven platform with personalized prompts that encouraged deeper exploration, paired with an illustrated campus map that reflected Rice's creativity, sophistication, and vibrant culture.
The Feeling
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Engaging Approachable Immersive Expressive
The Finish Line
The result was an immersive multimedia platform that combined stories, videos, images, and illustrations into an experience built to grow over time. In collaboration with illustrator Stuart Holmes, we brought more than 100 campus locations to life through an interactive map with rich content and virtual tours. The project set a new benchmark for higher education experiences and earned a prestigious Webby Award.
