To reach prospective undergraduates, the reimagined collateral introduced the message “Your future. Your way.”—a clear, empowering statement that speaks to the personalization, independence, and supportive community that embodies the NSU experience. From laid-back coastlines to scenic wetlands, Florida’s landscape radiates energy, warmth, and a sense of endless possibility. Pulling inspiration from the campus’s colorful terrain, the undergraduate collateral leaned into a vibrant new palette and illustrative style. We explored new typographic pairings that matched the particular tone of the refreshed messaging—conversational with a twist.