Seizing the Spotlight With a Bold New Look
Industry
Higher Education
Client
Gustavus Adolphus College
Role & Responsibilities
Creative Concept Art Direction Website Redesign
Collaborators
Dana Nacer - Creative Direction & Design Matt Sullivan - Design Nate Hafer - Copy
The Mission
Gustavus aimed to break free from the conventions of higher education websites by creating a bold, memorable, and uniquely engaging digital experience. It was crucial to embrace simplicity and authenticity, using visuals in meaningful ways, concise storytelling, and immersive media to stand out in a crowded landscape.
The Hook
Moving beyond the clutter of traditional higher education websites, the redesigned Gustavus site introduces a bold, modern expression of the brand. A minimal, high-contrast palette, paired with signature elements like the three crowns and lion head, creates a distinctive visual identity. Interactive features, including the Passion Finder, help prospective students discover courses, clubs, and sports tailored to their interests.
The Feeling
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Bold Sophisticated Concise Exploratory
The Finish Line
The new site empowers prospective students to explore on their own terms while offering moments of personalization and discovery. True to its spirit, Gustavus isn’t just presenting information; it’s crafting an experience that helps guide its audience, reflecting the distinctive education and community it offers.
