Moving beyond the typical clutter of higher education websites, the redesigned Gustavus site stays true to brand guidelines while introducing fresh expressions of Gustavus’s bold personality through a minimal, high-contrast color palette and signature elements like the three crowns logo and lion head motif. Overall, building strong brand recognition throughout all levels of the site. The experience invites users in through interactive features such as the “Passion Finder,” a custom module that helps prospective students explore courses, clubs, and sports aligned with their unique mix of interests.