Find Your Next: Where Ambition Meets Opportunity
Industry
Higher Education
Client
Butler University
Role & Responsibilities
Creative Platform Art Direction Visual Identity Branded Social Templates Web Design OOH Brand Swag
Collaborators
Theresa Gaffney - Creative Direction & Copy Matt Sullivan - Design Nate Hafer - Copy
The Mission
While Butler is recognized for its undergraduate experience, its graduate and professional programs lacked a distinct market position. We developed a vision for professional learning that clearly communicated its value and motivated prospective students to apply.
The Hook
“Find Your Next” originated as our big idea driving the visual language and messaging, later evolving to become the official tagline. Engaging audiences with thought-provoking questions about evolving industries, professional education, and career growth, our messaging speaks directly to learners who see themselves as driven, goal-oriented individuals. Dynamic design elements and aspirational photography bring the Butler+ vision to life.
The Feeling
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Elevated Approchable Dynamic Future-focused
The Finish Line
Butler+ shows how it helps make a meaningful impact for every student, preparing them to find their next opportunity, enriching both their life and the lives of their families. The new brand and go-to-market strategy generated immediate results including a 55% increase in conversions, and a 71% increase in clicks.
